Japan takes the lead – but is heated tobacco equally hot everywhere?



  • Executive summary
  • Introduction
  • Global online traffic
  • Correlation between web traffic and sales
  • Heated tobacco in Japan
  • IQOS data analysis
  • Customer engagement
  • Online marketing


Web traffic has a strong correlation to sales and sales growth of the consumables inside heated tobacco products. The analysis of web traffic data therefore gives us a good indication of the direction of movement of the category and the likely growth going forwards. This report aims to gauge the success of heated tobacco products by analysing traffic to the manufacturers’ websites.

ECigIntelligence does not provide legal, strategic or investment advice. Tamarind Media Limited, the publisher of ECigIntelligence, does not accept any liability or responsibility for information or views published.
Please see this page for a detailed description of our methodology.