Malaysia’s e-cig landscape, December 2015



Executive Summary • Regulatory Landscape • National regulatory framework • Recent events • Current applicable legislation • Age restrictions • Product and labelling restrictions • Retail channels • Public usage • Advertising and marketing • Taxation • Case law • Enforcement • Near-future regulations


Malaysia’s e-cigarette sector is in a serious state of flux due to regulation. Once thought to be the most important in Asia. a sudden string of negative moves has thrown the whole enterprise into doubt.

This new report from ECigIntelligence sets out what the current prognosis is for the country and how future regulation is likely to evolve. With bans in multiple states that may or may not stand a test of legality, this guide should be able to bring some clarity to a confusing and murky market.

ECigIntelligence does not provide legal, strategic or investment advice. Tamarind Media Limited, the publisher of ECigIntelligence, does not accept any liability or responsibility for information or views published.
Please see this page for a detailed description of our methodology.