Russia is currently the fifth largest e-cigarette market in the world, with an estimated 2% of the population vaping. A significant number of sales appear to take place via the black market, and due to the recent online sales ban social media platforms have become a popular method for purchasing such products. Due to the ongoing conflict with Ukraine, prices have increased significantly and many brands have stopped their trade in the country. In spite of this, retailers remain positive about the future of the industry.
Reasons to buy
If you are interested in the Russian market, then our full market report offers a detailed overview of the current state of the market. It covers everything from market size and vaping population to retail channels, e-liquid and hardware. Our expert analysis provides a full picture of the changes taking place in the market and how it has been affected by the recent political events.
Table of contents
- Executive summary
- Smoking rates
- Vape market
- Retail channels
We identified the market growth and overall evolution of the industry based on online desk research (social media, national studies and scientific reports), interviews with vape stores and other resellers’ stores, and our brands and pricing tracker, which we publish on a quarterly basis. We assumed consumption patterns based on product availability online and onsite as well as discussing it with vape employees and vape associations.