Following some tough years – due to the pandemic and the vaping-associated lung injury (Evali) crisis – the German market has undergone some big changes, most of which can be attributed to the rise of disposable e-cigs and the new e-liquid tax that came into force in July 2022. While disposables have caused the vaping population to grow, it is thought that the new tax may discourage new vapers from continuing. This report provides our insight and analysis of the German e-cig market and how it has changed over the last year.
Reasons to buy
If you have a general interest in Germany’s e-cig market or are currently establishing your business there then this report offers invaluable information about the current state of the market. In addition to a general discussion about the market size and vaping population, the report also provides a detailed analysis of German retail channels, covers hardware – both open and closed systems – and examines the most popular e-liquids in the country.
Table of contents
- Executive summary
- Introduction and regulatory framework
- Market size and vaping population
- Retail channels
- Open systems
- Closed systems
This report used data and information from the following sources: ECigIntelligence’s market database; telephone surveys with German vape stores; ECigIntelligence’s trackers (brands tracker, flavour and nicotine tracker; traffic tracker); external reports from industry associations and public organisations; and interviews with key stakeholders in the German e-cigarette market.