Modular devices dominate in Russia, but tax rise yet to reach consumer



  • Executive summary
  • Introduction
  • E-liquids
  • E-liquid price ranges
  • Leading online brands
  • Hardware
  • Methodology


We consider the Russian market to be focused on modular devices, with over three quarters of all hardware products stocked on the top five websites being mods or replacement parts. The most common bottle size for e-liquids was 30ml, while the top five online retailers mainly stocked e-liquids with prices below the average. Atmose was found to be the most visible e-liquid brand, while the most stocked hardware brands were Joyeshop, Eleaf, Wismec and Smok.

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Please see this page for a detailed description of our methodology.