Number of brands and products decreasing: Germany market report


Executive summary

  • E-cigarette hardware
  • Refillable pod kits
  • E-liquid brands and products
  • Average price


Through our online brand tracker, we collected data between Q4 2017 and Q4 2019, focusing specifically on the online offering and pricing of hardware and e-liquid on Germany’s top five sites. Although the German vaping population remains hobbyist, clear trends have been spotted. This report gives a comprehensive overview of the online market in Germany.

Published:  28th January 2020; No. pages: 15

Photo: FelixMittermeier