Online sales dominate in China as vaping as a lifestyle choice wanes



  • Executive summary
  • Market size
  • Vaper population
  • Taobao and Tmall online data
  • Form factors
  • Retail channels
  • China National Tobacco Corporation
  • Counterfeits
  • E-liquids
  • Pricing
  • Associations


The the latest look at the Chinese market, ECigIntelligence finds that as the vaping lifestyle trend expires, the Chinese vaping industry is struggling to become an option for smokers in a country where smoking is culturally ingrained. Meanwhile, vape stores are closing and the big online marketplaces are dominating.

Photo: Christels