Premium reports Open pods now dominate: France market report

Open pods now dominate: France market report


This report focuses on pod starter kits, ultra-portable starter kits and nicotine salts which are available on the top 20 French multi-brand vape retail websites.

We conducted our study in January 2019, based on website rankings from Q4 2018.

With this report you will be able to answer the following questions:

  • Has the range of pods and ultra-portables increased since last year?
  • What pod category is dominating the market?
  • Which pod category is more fragmented?
  • Is Juul available in France?
  • How many e-liquid and booster brands containing nicotine salt are in the French market? What is their origin?
  • Are closed pod kits limited or widely available?
  • What are the average prices?

Number of pages: 15

Photo: Kasman



  • Executive summary
  • Introduction
  • Pods and ultra-portable kits
  • – Pods and ultra-portables on top 20 vape retail websites
  • – Market share, by device
  • – Most visible brands/average prices, pods and ultra-portables
  • – Most represented brands on top 20 websites, by product category
  • – Most visible open pods and average price
  • – Price of most available refillable replacement pod
  • – Most visible ultra-portables and average price
  • Closed pod kits
  • – Most visible closed pods and average prices
  • Nicotine salts
  • – Most popular websites and nicotine salt range
  • – Change in the nicotine salt range on the top 20 websites.
  • – Most visible brands and average prices, nicotine salts
  • – Most visible brands and average prices, nicotine salt boosters