Open pods now dominate: France market report



  • Executive summary
  • Introduction
  • Pods and ultra-portable kits
  • – Pods and ultra-portables on top 20 vape retail websites
  • – Market share, by device
  • – Most visible brands/average prices, pods and ultra-portables
  • – Most represented brands on top 20 websites, by product category
  • – Most visible open pods and average price
  • – Price of most available refillable replacement pod
  • – Most visible ultra-portables and average price
  • Closed pod kits
  • – Most visible closed pods and average prices
  • Nicotine salts
  • – Most popular websites and nicotine salt range
  • – Change in the nicotine salt range on the top 20 websites.
  • – Most visible brands and average prices, nicotine salts
  • – Most visible brands and average prices, nicotine salt boosters


This report focuses on pod starter kits, ultra-portable starter kits and nicotine salts which are available on the top 20 French multi-brand vape retail websites.

We conducted our study in January 2019, based on website rankings from Q4 2018.

With this report you will be able to answer the following questions:

  • Has the range of pods and ultra-portables increased since last year?
  • What pod category is dominating the market?
  • Which pod category is more fragmented?
  • Is Juul available in France?
  • How many e-liquid and booster brands containing nicotine salt are in the French market? What is their origin?
  • Are closed pod kits limited or widely available?
  • What are the average prices?

Number of pages: 15

Photo: Kasman

ECigIntelligence does not provide legal, strategic or investment advice. Tamarind Media Limited, the publisher of ECigIntelligence, does not accept any liability or responsibility for information or views published.
Please see this page for a detailed description of our methodology. Please Contact us for a detailed description of our methodology.