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Regulatory bundle: distance sales and advertising in the EU

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Published: 28th April 2020 | No. pages: 10
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Description

The individual implementation of the EU Tobacco Products Directive (TPD) by EU member states, as well as their individual national requirements, have had varying implications for online selling and advertising of e-cigarettes. Some countries allow distance sales, others do not, while advertising restrictions also vary. This report takes on a Q&A structure, focusing on questions that have arisen during our discussions with the industry, broken down into sales restrictions, product and packaging restrictions, advertising, and taxation.

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Reasons to buy

Owing to the complex nature of the regulatory landscape across the EU, it can be quite a challenge to navigate the individual rules and restrictions between countries. This report provides a detailed look at sales and advertising specifically, offering you the answers to the most frequently asked questions on the subject.

Table of contents

Report 1:

  1. Executive summary
  2. Introduction
  3. Selling online to the EU
  4. Product, packaging and distance selling
  5. Taxation and cross-border distance sales

Report 2:

  1. Executive summary
  2. Introduction
  3. Q: What is restricted?
  4. Q: What is permitted on a website?
  5. Q: Can a company website be visible in all EU countries?
  6. Q: What about websites based outside the EU?
  7. Q: What is restricted on social media?
  8. Q: What about advertising of non-nicotine products?
  9. Q: When is sponsorship considered to have cross-border implications?

Methodology

The research is completely original and conducted by ECigIntelligence’s multilingual legal analysis team using several sources, including: online and offline resources and data, specialised legal software, interviews with key stakeholders and government officials, and via the collaboration with local lawyers and on-the-ground profession.

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Description

The individual implementation of the EU Tobacco Products Directive (TPD) by EU member states, as well as their individual national requirements, have had varying implications for online selling and advertising of e-cigarettes. Some countries allow distance sales, others do not, while advertising restrictions also vary. This report takes on a Q&A structure, focusing on questions that have arisen during our discussions with the industry, broken down into sales restrictions, product and packaging restrictions, advertising, and taxation.

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