Required warning statements on U.S. advertisements



  • Executive summary
  • Introduction
  • Required warning statements on advertisements
  • The Congressionally imposed advertising ban
  • Self-certification and alternative required warning statement for advertisements of nicotine-free products
  • Sampling of advertisements must accompany product list to FDA
  • Q&A with the FDA
  • Appendix 1: § 1143.3 – Required warning statement regarding addictiveness of nicotine.
  • Appendix 2: Adulterated and/or Misbranded vapour products


The U.S. Final Deeming Rule requires that the advertisements of all covered tobacco products, including e-cigarettes, bear an addictiveness warning label statement. As we find in this September 2016 report, for tobacco products that do not contain nicotine there is an alternative warning label statement for packages and advertisements.

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