Shake and vape: the legal implications in the EU



  • Executive summary
  • Introduction
  • Legislative approach
  • Product restrictions
  • Health warnings
  • Flavours
  • Notification
  • Retail channels
  • Taxes
  • Packaging and promotion
  • Advertising
  • Risks of unknown chemicals
  • The current state of shake and vape in Europe


The sale of ingredients for shake and vape – enabling users to mix their own nicotine and non-nicotine e-liquids – is a legal grey area for sellers in many European countries, as it can be a way to get round TPD quantity restrictions on nicotine-containing liquids. In this report, ECigIntelligence looks into the matter in detail.

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