South Korea: e-cigarettes play second fiddle to heated tobacco



  • Executive summary
  • Background
  • Tobacco control environment
  • Vaping population
  • Market size
  • Import/export of e-cigarettes
  • Retail
  • Form factors
  • Top hardware brands
  • E-liquids
  • Pricing
  • HnB and e-cigarettes
  • Associations


The South Korean e-cigarette market is tied in with the heat-not-burn category and future market development will partly depend on how consumers react to the latest moves in HnB regulation.

Photo: Wikimedia Commons