South Korea is a country with relatively high smoking rates; however, tobacco sales have been declining due to government anti-smoking initiatives and rising health awareness, which is believed to have provoked interest in alternatives such as e-cigarettes. This is reflected in an increase in vaping population, e-cigarette imports and search term popularity. In 2016, the vaping industry experienced a dip, perhaps as a result of new government regulations and restrictions relating to zero-nicotine products, taxation of e-liquids, online sales and advertising. The report provides a comprehensive overview of the vape market in South Korea.
Published: 5th August 2019; Number of pages: 35
Photo: Max Pixel