Survey finds U.S. e-liquid market fragmented as pessimism grows



  • Executive summary
  • Survey background and objectives
  • Overview of vape stores in the U.S.
  • Revenue analysis
  • E-liquid analysis
  • Brand analysis
  • Retailer sentiment and industry outlook
  • Limitations and suggestions for future study


The US Vape Store Survey is an ongoing joint project of ECigIntelligence and the Smoke-Free Alternative Trade Association (SFATA). The first survey was conducted in December 2015. This latest survey took in vape stores across the U.S. from December 2016 to January 2017. It garnered responses from 213 owners representing 417 stores, mostly in the South.

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