The evolution of the U.S. vaper, October 2015

1,500.00$

ECigIntelligence has teamed up with leading US online vaping community, E-Cigarette Forum, to analyse data from a survey of over 7,000 e-cig users in the United States carried out in 2015 and comparing it to a similar study carried out in 2014. This report and accompanying Excel data sheets explores consumer survey data on national, regional, and state-by-state e-cig / vaper preferences, as well as patterns in consumption of e-liquid and hardware, providing insight into the changing purchasing path of consumers across all major U.S. distribution channels.

As a project carried out in conjunction with E-Cigarette Forum, we are unable to include this report and dataset as part of an existing package to our subscribers, but would recommend it to all our Silver and higher package subscribers as a compelling validation of other data available through ECigIntelligence.

Click here to access a free excerpt from the report.

Photo: Tony Fischer

 

Description

Contents:

• Highlights: 2014 vs. 2015 E-Cigarette Forum (ECF) U.S. consumer survey
• Hardware usage and spend
• U.S. form factor split (2014 vs. 2015)
• Disposable cigalikes, rechargeable cigalikes, eGo-style, mod-style, and mechanical devices
• Year-on-year form factor analysis
• Northeast, Midwest, South, West regions
• California, Florida, New York, Texas
• U.S. national averages
• Tank/atomizer split by device type
• Clearomizers, sub-ohm tanks, RBA/RDA (rebuildable atomizers)
• Dual versus solus users

• Year-on-year hardware pricing analysis
• Northeast, Midwest, South, West regions
• California, Florida, New York, Texas
• U.S. national averages

• E-liquid consumption
• Dual versus solus users: trends by length of time as e-cigarette user
• Dual versus solus users: trends by age of e-cigarette user
• Effects of device power output
• Device-specific trends

• E-liquid preferences: flavors
• Northeast, Midwest, South, West regions (2014 vs. 2015)
• U.S. national averages
• Preference by device type: cigalike, eGo-style, mod-style, mechanical

• E-liquid preferences: PG/VG mix
• Preference by device type: cigalike, eGo-style, mod-style, mechanical

• E-liquid preferences: brands

• Nicotine strength consumption
• Trends by age and gender
• Trends by length of daily e-cigarette use and device type
• Year-on-year analysis: Northeast, Midwest, South, West regions

• Purchasing trends and distribution channels
• Year-on-year analysis: hardware purchases
• Traditional retail
• Specialized vape shop
• Online retailer
• Year-on-year analysis: e-liquid purchases
• Traditional retail
• Specialized vape shop
• Online retailer

• Purchasing path of U.S. consumers

• Dual use and tobacco cigarette consumption
• Tobacco cigarette consumption trends by gender and age of e-cigarette user
• Nicotine, e-liquid, and tobacco cigarette consumption of dual users by gender, age, and device type
• Impact of daily tobacco cigarette smoking habits on consumption

• Demographics of survey respondents: 2014 v. 2015
• Segmentation by age, length of time as daily e-cigarette user

ECigIntelligence does not provide legal, strategic or investment advice. Tamarind Media Limited, the publisher of ECigIntelligence, does not accept any liability or responsibility for information or views published.
Please see this page for a detailed description of our methodology.