UK distribution: vape shops doing well, supermarkets still dominate



  • Executive summary
  • Bricks-and-mortar retail
  • Regional analysis
  • Major retailers
  • Supermarket sales growing fastest
  • Top brands
  • Big Tobacco dominates
  • Wholesale distribution
  • Online retail margins
  • Heat-not-burn
  • Appendix


In the this November 2016 ECigIntelligence report into the UK market, we see that the growth in shop numbers over the past year has been highest in London (97%) and Scotland (105%). The top retailers offer a bigger range of e-cigarette than in other European countries and most of the top-selling e-cig brands sold in supermarkets or convenience stores are owned by tobacco giants.

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