US consumer survey market report



  • Executive summary
  • Introduction
  • Survey demographics
  • DIY users vs bottle buyers
  • Top e-liquid brands and demographics
  • E-liquid preferences and flavours
  • Freebase vs nicotine salts: purchase channel and pricing
  • Segmentation through nicotine usage


This report explores consumer e-liquid preferences, choices and behaviours based on our consumer survey conducted in December 2018, respondents were members of the Consumer Advocates for Smoke-free Alternatives Association (CASAA). Gain an insight into key consumer data from our 3-year tracking and analysis of consumer behaviours. We also explore the demographics of low, medium and high nicotine users, as well as their brand and product usage and preferences.


Number of pages: 14

ECigIntelligence does not provide legal, strategic or investment advice. Tamarind Media Limited, the publisher of ECigIntelligence, does not accept any liability or responsibility for information or views published.
Please see this page for a detailed description of our methodology.