What is happening in the US with Juul and its many lawsuits?

Description

E-cigarette giant Juul is being sued my hundreds of individuals as well as many state governments, with many more currently investigating the company. Individuals are claiming personal injury or death caused by Juul products, while a number of US states have cited a public health crisis. This report looks at these in detail, covering the various common claims, Juul’s response and provides our analysis of what we expect to happen next.

ECigIntelligence does not provide legal, strategic or investment advice. Tamarind Media Limited, the publisher of ECigIntelligence, does not accept any liability or responsibility for information or views published.
Please see this page for a detailed description of our methodology. Please Contact us for a detailed description of our methodology.

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Reasons to buy

If you are interested in the current situation surrounding the e-cigarette giant, then this is the report for you. It examines some of the more common claims made against Juul and offers insight and analysis as to where these lawsuits might be headed.

Table of contents

Introduction

Lawsuits brought by states

Common claim 1: Deceptive or unfair trade practice

Common claim 2: Public nuisance

Common claim 3: False advertisement

Lawsuits brought by individuals and school districts

Juul’s response

Big Tobacco 2.0?

Master settlement or ‘fight, fight, fight’?

What do we expect next?

Methodology

The research is completely original and conducted by ECigIntelligence’s multilingual legal analysis team using several sources, including: online and offline resources and data, specialised legal software, interviews with key stakeholders and government officials, and via the collaboration with local lawyers and on-the-ground profession.