Advice on e-cig advertising appended to industry code of practice…

South Africa: The Advertising Regulatory Board has added an appendix to its industry-owned Code of Advertising Practice to include vaping devices and e-liquids, both with and without nicotine. Among other things, it suggests advertisements should not be targeted at under-18s, should include a health warning, and should use the phrase “safer than” in comparison with combustible tobacco.
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