Company banned from using sweet words to sell e-cigs…

Sweden: The Patent and Market Appeal Court has banned the e-cigarette company Ecoswe from using attractive wording associated with fruit and sweets when marketing e-cigarettes and refill containers on its website. The company faces a fine of up to SEK500,000 (€45,500) if it fails to obey the judgement. ...

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      Sweden: The Patent and Market Appeal Court has banned the e-cigarette company Ecoswe from using attractive wording associated with fruit and sweets when marketing e-cigarettes and refill containers on its website. The company faces a fine of up to SEK500,000 (€45,500) if it fails to obey the judgement. ...

      Restricted content. Do you want to read more?