Elf Bar ad ruled to have broken advertising regulations…

UK: The Advertising Standards Authority (ASA) has upheld a challenge brought by Imperial Tobacco against an advertisement for Elf Bar. The ASA found that a TikTok post broke the Tobacco and Related Products Regulations (TRPR) on the advertising of unlicensed nicotine e-cigarettes. Elf Bar said it had conducted an internal investigation and was committed to improving its internal review and monitoring mechanisms to » Continue Reading.
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