The ASA rules in two cases against e-cig retailers…

UK: The Advertising Standards Authority (ASA) has ruled in two cases against e-cigarette retailers Kick Ash Vapes Ltd and VPZ VapeClinic. In both cases, the ASA ruled that the retailers’ ads contained medicinal claims for smoking cessation, which are prohibited by the Committee of Advertising Practice (CAP) code. Although VPZ VapeClinic tried to support its claims by referencing a Public Health England 2021 report, » Continue Reading. ...