Regulatory report: Q&A – online advertising and marketing in the EU

The implementation of the EU Tobacco Products Directive (TPD) across the different member states has resulted in a number of implications relating to advertising laws, with different rules and restrictions being present across the board. This report takes on a Q&A structure, seeking to answer some of the more pressing questions surrounding the topic – such as what is actually restricted, and what can be posted on company websites – as well as providing general clarity around the subject, also exploring social media and sponsorship.