Regulatory report: Q&A – online advertising and marketing in the EU

The implementation of the EU Tobacco Products Directive (TPD) across the different member states has resulted in a number of implications relating to advertising laws, with different rules and restrictions being present across the board. This report takes on a Q&A structure, seeking to answer some of the more pressing questions surrounding the topic – such as what is actually restricted, and what can be posted on company websites – as well as providing general clarity around the subject, also exploring social media and sponsorship.

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Table of contents

1 Executive summary

2 Introduction

3 Q: What is restricted?

4 Q: What is permitted on a website?

5 Q: Can a company website be visible in all EU countries?

6 Q: What about websites based outside the EU?

7 Q: What is restricted on social media?

8 Q: What about advertising of non-nicotine products?

9 Q: When is sponsorship considered to have cross-border implications?

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