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News analysis

Revenue down, but tighter Chinese rules ‘will help RLX become more efficient’

Written by || 27th September 2022 || News analysis || Major brands | Asia China

RLX Technology has reported a drop in its net revenue for the second quarter of 2022, primarily due to the suspension of store expansions and new product launches while transitioning to comply with new regulatory requirements in China.

Since the start of 2022, the Chinese government has issued a series of rules and guiding opinions to strengthen oversight of e-cigarette products and regulate the vaping industry.

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