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News analysis

Reynolds extinguishes Revo trial after lukewarm response

Written by || 6th August 2015 || News analysis | Companies | Marketing and Retailing | Technology and Innovation | United States Wisconsin

U.S. tobacco firm Reynolds American is abandoning the test-marketing of its Revo heat-not-burn product, citing poor consumer take-up.
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“Reynolds extinguishes Revo trial after lukewarm response”








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    Barnaby Page

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