Risk reduction in Japan – a seldom told good news for alternatives to smoking

Japan Tobacco International (JTI) issued its third-quarter results this week, and buried in the small print there is yet more confirmation of a big story about tobacco alternatives which sometimes gets overlooked: the role heated tobacco products (HTP) have played in eliminating smoking in Japan, not just nibbling away at the edges of smoking prevalence but severely reducing the presence of the combustible cigarette.

This is not just good news for those working toward smoking reduction in that one country. It’s also potentially very good news for the HTP industry and potentially for other reduced-risk alternatives such as e-cigarettes worldwide.

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Barnaby Page

Editorial director
Before joining ECigIntelligence in early 2014 as one of its first employees, Barnaby had a 30-year career as a reporter and editor for newspapers, magazines and online services, working in Canada, the US and the Middle East as well as his current British location. He has edited publications covering fields including technology and the advertising industry, and was launch editor of the first large daily online news service in the British regional media. Barnaby also writes on classical music and film for a number of publications. Barnaby manages the editorial and reporting teams and works closely with the analyst teams, to ensure that all content meets high standards of quality and relevance. He also writes for the site occasionally, mostly on science-related issues, and is a member of the Association of British Science Writers.