Shrunk by regulation, but going steady: Italy market report

The latest ECigIntelligence report on the state of the e-cigarette market in Italy finds that strict regulation has caused a fall in the size of the market – but not as steep as the fall in vaper numbers, as those still vaping are paying more. We believe it will be remain stable in 2018.

Vape stores are the major purchase channel for Italian vapers. Since January 2018 e-liquids, with or without nicotine, can no longer be sold online; they may be sold only in tobacconists and authorised retailers.

There are an estimated 1.3m e-cigarette users in Italy, representing 2.5% of the total population, and around 84% of those are dual users – using both e-cigs and combustible cigarettes – according to research by the Istituto Superiore di Sanitá (ISS).