Slower progress, but still moving forwards: Germany market report

Rapid growth of the German e-cigarette market reported previously by ECigIntelligence has slowed, but there are a number of reasons why we still expect it to grow further in the future.

They include changes in the smoking population, higher tobacco prices, and a more positive attitude towards vaping by the German government.

We estimate that there are now around 1.3m vapers in Germany, up from an estimated 1.05m in 2017, and we have been tracking their online behaviour.

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