Vaping companies face ethical and legal challenges as they navigate an increasingly complex market and attempt to grow market share without attracting accusations that they are exacerbating the youth vaping epidemic.
This is particularly true in developing markets, where tobacco and vaping products can be more equivalent in price. One example is South Africa, where a recent study from the University of Cape Town (UCT) Lung Institute highlighted rising youth vaping rates. South African vaping companies have been accused of exacerbating the issue by producing products that are discreet and available in candy or fruit flavours supposedly meant to attract young consumers.