The rise of the e-cigarette market in South Korea in 2015 was followed by a sharp drop in 2016 due to governmental regulations. However, the market seems to have recovered in 2017, with steady growth since. The e-cig market is tied in with the heat-not-burn (HnB) category and future market development partly depends on how consumers react to the latest moves in HnB regulation. Most sales are currently through offline specialist stores, with the biggest vape store chains having a large number of stores, while mainstream retail focuses mainly on HnB products rather than e-cigs.
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New exclusive report: E-cigarettes in China: market, regulation and outlook
Looking for market trends and commercial opportunities in one of the fastest-growing e-cigarette markets in the world? If you want to identify the latest trends developing in the Chinese e-cigarette market, and ensure that products and business activities are fully compliant with Chinese regulation, then this new report is for you!