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Country market reports

South Korea heated tobacco market dominated by IQOS

Written by || 13th April 2018 || Country market reports , Market reports | Marketing and Retailing | Nicotine | GeographiesAsia South Korea

South Korea is now the second country, after Japan, to have three heated tobacco brands. At the time of the various product launches launch, tobacco companies benefited from lower taxes levied on consumable elements. However, South Korea has a fairly restrictive regulatory framework for both electronic cigarettes and combustibles and heated tobacco looks unlikely to be an exception.

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Veronika Sianko

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