Study finds flavours draw young people to e-cigs, but no onward link to smoking

A new UK study from the University of East Anglia (UEA) has concluded that although flavours are an “important motivator” for e-cigarette uptake among young people, there is no evidence to associate them with a move to smoking tobacco.

The study, conducted in collaboration with researchers at University College London, the University of Bristol and University Hospitals Bristol and Weston NHS Foundation Trust, analysed 58 different studies into user experience and behaviour between them covering more than half a million young people.