Flavours draw young people to e-cigs, but no onward link to smoking

A new UK study from the University of East Anglia (UEA) has concluded that although flavours are an “important motivator” for e-cigarette uptake among young people, there is no evidence to associate them with a move to smoking tobacco.

The study, conducted in collaboration with researchers at University College London, the University of Bristol and University Hospitals Bristol and Weston NHS Foundation Trust, analysed 58 different studies into user experience and behaviour between them covering more than half a million young people.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter

Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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Study finds flavours draw young people to e-cigs, but no onward link to smoking

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