Study finds TikTok videos portray e-cigs positively, calling for further restrictions

A study has warned about “significant exposure” of Generation Z teens to videos glamorising vaping on social media platform TikTok and called for “effective age restrictions” to avoid it.

Australian researchers from the University of Queensland found that nearly two-thirds of the 808 vaping videos on TikTok they analysed portrayed a “positive” use of e-cigarettes and were viewed more than 1.1bn times. Neutral depictions were 24% with 290m views, while videos that showed the vaping use in a negative tone were 13%, viewed in total 193m times.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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