Successful French trial gives Imperial confidence to launch Blu 2.0 in UK

Tobacco giant Imperial Brands is rolling out a new pod-based vapour product in the UK following a successful trial in four selected French cities.

“Following a successful pilot in France, we have launched our all-new Blu 2.0 pod-based vape device in the UK and added a disposable offering to the Blu family of products,” the company said.


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