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News analysis

Successful French trial gives Imperial confidence to launch Blu 2.0 in UK

Written by || 15th November 2022 || News analysis | Major brands | GeographiesEurope France United Kingdom

Tobacco giant Imperial Brands is rolling out a new pod-based vapour product in the UK following a successful trial in four selected French cities.

“Following a successful pilot in France, we have launched our all-new Blu 2.0 pod-based vape device in the UK and added a disposable offering to the Blu family of products,” the company said.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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