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Marketing & retailing

The complex Logic of branding revealed as JT puts out the Lites

Written by || 21st July 2017 || Marketing & retailing || Companies | Marketing and Retailing | Canada Europe North America United Kingdom United States

Logic has eaten E-Lites as parent company JT creates one unified global brand; but is it the right decision to put all your e-cig eggs in one branding basket? ...

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