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Marketing & retailing

The complex Logic of branding revealed as JT puts out the Lites

Written by || 21st July 2017 || Marketing & retailing | Companies | Marketing and Retailing | GeographiesCanada Europe North America United Kingdom United States

Logic has eaten E-Lites as parent company JT creates one unified global brand; but is it the right decision to put all your e-cig eggs in one branding basket?
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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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