The Netherlands: a case study on plain packaging for e-cigarettes

Is an insistence on drab, offputting packaging for e-cigarettes a regulatory trend that is likely to catch on?

In 2016, as the tobacco industry faced a wave of legislation to remove overt product branding, ECigIntelligence asked: Could e-cigarettes be the next battleground for plain packaging? Today, that possibility has moved closer, with legal moves being discussed at a high level in some nations, while one – Israel, a small country with influence beyond its size – has taken the crucial step.

In this special report, ECigIntelligence takes as a case study the situation in the Netherlands, where plain packaging is among a number of suggestions for the regulation of e-cigarettes that have been placed firmly on the political agenda.