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Tobacconists in France have seen the biggest increase in demand for vaping products in recent years, having received monetary support from the government to transform their businesses. Many have used this additional funding to rebrand their shops so that they attract more e-cigarette customers, according to new analysis from ECigIntelligence.
According to tobacconist stores interviewed by our analysts, demand for e-cigarettes has increased in the last year, with just 4% reporting a drop. Most stores (84%) said they had taken an initiative to focus on selling more vaping products by rebranding their store, giving additional training to staff and offering a wider range of products.