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Creativity and controversy – how PMI spreads the word about IQOS

23rd April 2018 | Marketing & retailing |

Asia
Canada
Colombia
EU
Europe
France
Japan
Lithuania
North America
Romania
South America
South Korea
Ukraine
United Kingdom
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Heated tobacco
Marketing and Retailing
Marketing & retailing

Promotional activity of various kinds, some of it highly creative, has helped PMI expand the global market share for IQOS – but not without a share of controversy