Japan remains premier test market for new HnB devices

30th May 2019 | Business briefing |

Japan continues to be the leading test market for heated tobacco products, with two new devices recently launched – including the world’s first device which works with ordinary cigarettes.
SMV Japan, which lays claim to being the country’s first vape manufacturer, released its VP Style heat-not-burn (HnB) device on 27th April for JPY 7,980 ($72.80). The device comes in silver or black

A household name, but Juul is still keen to clean up its reputation

30th April 2019 | Business briefing |

“Do you vape, or use e-cigarettes?” “No, I juul.” The fact that’s a plausible exchange among US teenagers shows just how far Juul has come in making itself part of US life. It’s become part of the language. And that may be a double-edged sword for the company, increasing its visibility both to potential customers […]

JT shows two new higher-temp HnB devices for Japan

21st January 2019 | Business briefing |

Japan Tobacco (JT) is launching two new heat-not-burn (HnB) devices in the Japanese market on 29th January as it tries to catch up with Philip Morris International (PMI)’s IQOS and British American Tobacco (BAT)’s Glo in its home territory.
The new devices will heat tobacco to higher temperatures than JT’s existing Ploom Tech, delivering stronger tastes, something consumers have called for, according to a company spokesperson.

BAT announces two new e-cig models with new blade technology

28th December 2018 | Business briefing |

British American Tobacco (BAT) has announced the launch of two new models of electronic cigarette that will be added to the company’s vaping portfolio.
The devices, called iSwitch and iSwitch Maxx, are the first to use efficient puretech blade technology, rather than the traditional coil and wick heating system.