Consumers

The ECigIntelligence Consumers hub brings together in one place all our market reports, briefings and infographics that concentrate on consumer surveys, preferences and behaviour.

Consumer survey: US flavour report

23rd April 2020 - Market reports |

North America
United States
Consumers
Flavours
Market Research
Marketing and Retailing
Market reports

This report, the first of a series of studies of current topics in the vaping world, looks at flavour preferences of open system users and what consumers will do if their favourite flavours are banned

Consumer survey report: vaping population growth slows in Italy

19th March 2020 - Market reports |

Europe
Italy
Consumers
Market Research
Market reports

This report is focused on general characteristics, patterns and attitudes of Italian vapers. It is based on an online survey carried out in February 2020 with the help of industry players, specialist forums, blogs, magazines and vaping associations

DIY e-liquid users in Russia

17th March 2020 - Charts and infographics |

Russia
World
Consumers
Market Research
Marketing and Retailing
Charts and infographics

What motivates consumers to use DIY e-liquids? ECigIntelligence did a survey with DIY e-liquid users in Russia which has highlighted the most important and least important factors motivating their e-liquid choice as presented in this graphic. The full analytical market report further reveals the most used e-liquid formats, top brands, consumer spending, habits, product preferences and purchase channels.

Consumer survey report: UK closed system users prefer fruit flavour

6th March 2020 - Market reports |

Europe
United Kingdom
Consumers
Market Research
Marketing and Retailing
Market reports

ECigIntelligence collected responses from over 500 e-cig users who use pre-filled e-cigarettes (closed system) in the UK with the aim of better understanding what types of device they use, brand, nicotine strength and what they spend

Slowdown of new e-cig users: Russia market report

20th January 2020 - Market reports |

Russia
World
Consumers
Market Research
Marketing and Retailing
Market reports

This report is one of a series of studies that deals with e-cigarette users’ product choices and behaviour, specifically focusing on general patterns of e-cigarette consumption and attitudes of Russian users towards vaping

Hardware usage patterns: Russia market report

20th January 2020 - Market reports |

Russia
World
Consumers
Marketing and Retailing
Market reports

This report is one of a series of studies which deals with e-cigarette users’ product choices and behaviours, specifically focusing on hardware usage patterns of Russian e-cigarette users

Juul is a favourite among Canadian consumers

29th November 2019 - Charts and infographics |

Canada
North America
Consumers
Major brands
Market Research
Marketing and Retailing
Charts and infographics

The ECigIntelligence consumer survey, analysing Canadian consumer flavour and brand preferences, has found that Juul is the most popular brand among the respondents. You can read the full report here. Original publication: 24th September 2019

Trends and future opportunities in seven Latin American markets

28th November 2019 - Market reports |

Argentina
Brazil
Central America
Chile
Colombia
Costa Rica
Mexico
North America
Peru
South America
Consumers
Market Research
Marketing and Retailing
Market reports

This report explores the e-cigarette landscape in seven different Latin American markets to identify current trends and future opportunities

Experienced Canadian vapers prefer advanced devices

18th November 2019 - Charts and infographics |

Canada
North America
Consumers
Market Research
Marketing and Retailing
Charts and infographics

As pre-filled e-cig users become more experienced with vaping, they tend to use more advanced devices and are less likely to use simpler ones. To view the results and analysis of the ECigIntelligence consumer survey of Canadian pre-filled e-cigarette users, the in-depth consumer survey for Canada. Original publication: 10th September 2019

US over-50s prefer disposables and cigalikes

11th November 2019 - Charts and infographics |

United States
Consumers
Market Research
Marketing and Retailing
Charts and infographics

ECigIntelligence’s survey of almost 2000 pre-filled-e-cigarette users in the US has revealed that disposables and rechargeable cigalikes are most popular with over-50s. The in-depth report provides full details of consumer preferences, reasons for usage and usage frequency, with a breakdown of various demographic parameters. Click here to see the full report. Orginal publication: 28th August […]

ASH report: half as many vapers as smokers in UK; dual users down

24th September 2019 - Regulatory briefing |

England
Europe
Northern Ireland
Scotland
United Kingdom
Wales
Consumers
Health
Market Research
Regulatory briefing

New data has been published by UK anti-smoking charity Action on Smoking and Health (ASH) to show that there are now half as many vapers in the UK as smokers, with 3.6million people vaping compared to 7.2m smokers in 2018 – and the majority of those vapers are ex-smokers.

Pods take the lead and drive growth: China market report

12th August 2019 - Market reports |

Asia
China
Companies
Consumers
Heated tobacco
Market Research
Marketing and Retailing
Market reports

Despite negative publicity on a national TV show and static numbers of vapers, the market for e-cigarettes continues to grow in China as consumer preferences change. ECigIntelligence investigates in its latest market report

Ready-to-use e-liquid most popular: US survey report

2nd May 2019 - Market reports |

North America
United States
Consumers
Market Research
Marketing and Retailing
Market reports

This report explores consumer e-liquid preferences, choices and behaviours based on our consumer survey conducted in December 2018. As the respondents were members of the Consumer Advocates for Smoke-free Alternatives Association (CASAA), we believe most respondents were interested in the vaping sector and would potentially have higher levels of consumption

Most sales come from traditional retail: Greece market report

15th January 2019 - Market reports |

Europe
Greece
Consumers
Market Research
Marketing and Retailing
Retail
Market reports

In our latest look at the Greek market, we find Greek vapers prefer open system devices, the offline channel currently generates more sales and electronic cigarettes are now more widely available compared to previous years

Hardware choices more fragmented: Russia market report

20th December 2018 - Market reports |

Russia
Consumers
Market Research
Marketing and Retailing
Market reports

In our latest look at the Russian market we can see that most purchases of hardware were made in vape stores, the average spend on hardware was higher offline, advanced systems remain the most used form factor and choices of hardware brands are more fragmented than a year ago

Most users have secondary device: France consumer survey

3rd December 2018 - Market reports |

Europe
France
Consumers
Market Research
Marketing and Retailing
Market reports

In our latest conversations with French e-cig users we find that vape stores are the main channel for e-liquids, while hardware is generally purchased online. Respondents also remain very critical of the tobacconist channel

Greece focus group would recommend IQOS ahead of vaping

19th October 2018 - Market reports |

Europe
Greece
Consumers
Market Research
Marketing and Retailing
Market reports

An ECigIntelligence-conducted a focus group with eight Greek IQOS users. We found that health was given as the main motivation to start using IQOS, while friends were the main influence. All of the participants said they would recommend IQOS ahead of vaping

From cigarettes to vaping — the factors for change

26th September 2018 - Market reports |

Europe
France
Germany
Italy
North America
Russia
United Kingdom
United States
Consumers
Health
Market Research
Marketing and Retailing
Market reports

In this report we compares data on six countries – the UK, France, Italy, the US, Russia, and Germany – to identify factors that impact consumer choice when switching to vaping, including the range of products available, distribution coverage, and affordability

Number of new users falling:
Italy vape store survey

9th August 2018 - Market reports |

Europe
Italy
Consumers
Market Research
Retail
Market reports

Our latest survey of Italian vape stores breaks down numbers of customers and their expenditure into new and habitual users, notes regional variations and differencesn between high and low footfall areas

US consumer survey: open system users and hardware choices

1st February 2018 - Market reports |

North America
United States
Consumers
Market Research
Market reports

We carried out a survey and analysed the hardware choice of more than 4000 vapers in America. We found 35% of respondents generally only buy their device in vape stores and Smok is the dominant leader by volume sales

Germany vapers survey: mixing with the enthusiasts

11th January 2018 - Market reports |

EU
Europe
Germany
Consumers
Market Research
Market reports

Our survey of German vapers’ behaviour and attitudes finds flavour and confidence in the manufacturer are key when choosing e-liquids, while ease of use and customisation options are the prime aspects of hardware