INNCO calls for health assessments and user input before flavour bans
20th January 2022 - Business briefing |
INNCO urged policymakers to conduct health impact studies involving consumers and producers if flavour bans are being debated
Consumers
All of our independently researched analysis of consumers’ preferences and behaviour can be accessed from this page. The ECigIntelligence Consumers Hub is the home of all of our market reports, surveys, data, briefings and infographics that provide insight into vaping markets all over the world.
Find out which devices are preferred in different countries, which brands and flavours are leading market growth and which market drivers are shaping the future of vaping.
Study finds TikTok videos portray e-cigs positively, calling for further restrictions
7th January 2022 - Business briefing |
A study has warned about “significant exposure” of Generation Z teens to videos glamorising vaping on social media platform TikTok and called for “effective age restrictions” to avoid it
Market report: global online e-cigarette traffic
3rd January 2022 - Market reports |
This report analyses traffic to online vape retailers around the world, identifying the top markets for internet sales, including from countries where such sales are officially banned
A market snapshot of ‘novel nicotine products’ in the European Union
30th November 2021 - Market reports |
The use of traditional tobacco products has been in decline across the EU in recent decades. We conducted a recent study to gauge the economic impact of e-cigarettes and novel nicotine products in Europe
Market report: nicotine cap disrupts market trends in Canada
15th November 2021 - Market reports |
This report examines the Canadian e-cigarette market and makes predictions about how the consolidation of the regulatory framework may impact the market as a whole
Respondents reduce their expenditure on hardware in Italy
4th November 2021 - Charts and infographics |
Respondents are spending much less than last year on their main hardware devices. Regional differences remain, with those in the north of the country spending more than those in the south
Consumer survey report: expenditure on hardware decreases in Italy
1st November 2021 - Market reports |
Following our more general report general market trends and patterns, this report analyses patterns of hardware and e-liquid usage among vapers in Italy
Italy sees sharp decrease in new female vapers between 2020 and 2021
7th October 2021 - Charts and infographics |
There has been a decrease in the number of new vapers in Italy (those who have started vaping in the last 12 months) compared with last year’s consumer survey
Consumer survey report: Italian vaping population growth continues to slow
7th October 2021 - Market reports |
This report analyses the general characteristics, trends and attitudes of vapers in Italy. In-depth reports on hardware and e-liquids will be published separately
Online device purchases have decreased over time in Russia
23rd September 2021 - Charts and infographics |
There has been a decrease in online device purchases in Russia, which could be due to the well-established logistics system in Russia and the opening of new vape stores
Market report: the growth of disposables – comparing US, UK, Russia and Canada
9th August 2021 - Market reports |
This report provides insights and comparisons into the disposables e-cigarette segment in Canada, Russia, UK and the US
German market more heavily impacted by EVALI than Covid-19
30th July 2021 - Charts and infographics |
The vaping-associated lung injury, or EVALI, crisis in the US in late 2019 has had a much stronger impact on the market than Covid-19
Popularity of menthol and tobacco flavours increase in the US
2nd July 2021 - Charts and infographics |
There was a notable increase in the preferences for tobacco and menthol flavours among respondents to our most recent US consumer survey
Consumer survey report: Covid-19 and new regulations impact the US market
29th June 2021 - Market reports |
This report is the analysis of the latest ECigIntelligence US vape consumer survey, carried out at the end of 2020 and in early 2021
Global flavour development trends
27th May 2021 - Business briefing |
ECigIntelligence managing director Tim Phillips shares his insights into flavour developments and restrictions, in a presentation first seen at ENDS Europe online
Poland: where are all the new vapers?
6th May 2021 - Charts and infographics |
There has been a clear decrease in the number of new vapers in Poland in recent years
Consumer survey report: product and brand availability increases in Poland
5th May 2021 - Market reports |
This report is based on responses to our Polish consumer survey, with over 90% of the respondents being ex-smoker solus users
Podcast: what are the main issues surrounding flavoured e-cigarettes?
28th April 2021 - Podcasts |
Flavours continue to be both a major selling point and a major point of regulatory effort and controversy where e-cigarettes and tobacco products are concerned. ECigIntelligence managing director Tim Phillips share his views
Consumer attitudes towards nicotine restrictions in Canada
9th April 2021 - Charts and infographics |
Many provinces have already restricted nicotine and flavour products in Canada, but how do attitudes across these provinces differ?
Consumer survey: Canadian vapers – characteristics, patterns and attitudes
9th April 2021 - Market reports |
This report is part of a series focusing on general characteristics, patterns and attitudes of Canadian vapers, based on an online survey carried out in January 2021
Consumer survey report: e-liquid usage patterns in France
3rd March 2021 - Market reports |
This report is one of a series based on an online survey carried out in France between June and August 2020 by ECigIntelligence, focusing specifically on e-liquid usage patterns
Podcast: Global predictions and analysis of the e-cigarette sector for 2021
22nd January 2021 - Business briefing , Podcasts |
Tim Phillips, ECigIntelligence’s managing director, joins Jon Bruford to discuss the key developments coming up in 2021 and the drivers that shape the market – including the impact of the Covid-19 outbreak, shifts in consumer preferences and business enforcements – as well as challenges and opportunities. To obtain more data and analysis from the […]
Consumer survey report: online remains most popular channel in Germany
22nd December 2020 - Market reports |
ECigIntelligence carried out a survey in July 2020 and collected responses from 130 daily German vapers, mostly long-term hobbyist vapers
Market report: market and vaping product trends in the US
9th December 2020 - Market reports |
The US vaping market has recently experienced inputs and changes which are shaping new trends and transforming a market that generally is a bellwether for the rest of the sector worldwide
European surveys back up smoking cessation aim in e-cigarette users
13th November 2020 - Business briefing |
A new survey reveals that 80% of Europeans who switched to e-cigarettes to quit their habit have succeeded
Market report: China – will China Tobacco step in and take control?
9th November 2020 - Market reports |
While China is the supplier of e-cigarettes to the world, the domestic vapour market is small, slow-growing – and faces the uncertainty of future regulation, or even a total takeover, by the state tobacco monopoly
Vape industry warns of 50% sales drop as second lockdown begins in England
5th November 2020 - Business briefing |
Industry insiders have called for vape stores to be classed as essential outlets as all non-essential shops in England are ordered to close for a month under the terms of the country’s second lockdown
France investigates vaping market to detect and correct inconsistencies
29th October 2020 - Business briefing |
New research from the French Agency for Food, Environmental and Occupational Health & Safety (ANSES) has indicated the positives and negatives of the vaping market in the country, and highlighted those areas for future investigation
US FDA wants to identify ‘concerning’ trends in vaping device problems
27th October 2020 - Business briefing |
The US Food and Drug Administration (FDA) has increased the amount of mandatory information required to report a problem with an e-cigarette device in order to “identify new or concerning trends”
ASH blames ‘mistaken belief in harm’ for 11% drop in number of British vapers
16th October 2020 - Business briefing |
The number of e-cigarette users in Great Britain declined by 400,000 between 2019 and 2020, according to new research by the public health charity Action on Smoking and Health (ASH)
Concerned US vape stores diversify in response to FDA’s PMTA regulation
22nd September 2020 - Business briefing |
US vape stores are diversifying into CBD and oral nicotine, while others fear being blamed by customers for reduced choice as FDA premarket tobacco product regulations cause products to disappear from the shelves
How EVALI, and the way it was reported, damaged perceptions of vaping
18th September 2020 - Business briefing |
Many smokers believe vaping is at least as harmful as combustible cigarettes, despite e-cigarettes’ lower production of toxicants and carcinogens; researchers in England have been examining why
Consumer survey report: characteristics, patterns, and attitudes of French vapers
14th September 2020 - Market reports |
This survey report provides an overview of the general characteristics, patterns, and attitudes of French vapers
South Korean government claims credit for 80% crash in e-cigarette sales
11th August 2020 - Business briefing |
Sales of closed-system e-cigarettes in South Korea were down by 80% in the first half of 2020, a fall attributed by the government to its own ongoing policy efforts to discourage vaping
Consumer survey report: changes in vape consumer preferences in the US
27th July 2020 - Market reports |
This report focuses on consumer journey in the vape category, in particular looking at multi-device usage, and nicotine and flavour behaviour
Consumer survey: US flavour report
23rd April 2020 - Market reports |
This report, the first of a series of studies of current topics in the vaping world, looks at flavour preferences of open system users and what consumers will do if their favourite flavours are banned
Consumer survey report: advanced kits mostly bought online in Italy
31st March 2020 - Market reports |
This report is one of a series of studies coming from a survey carried out in Italy in February 2020 by ECigIntelligence, specifically focusing on hardware usage patterns of Italian vapers and which devices they have
Consumer survey report: Puff is the most common e-liquid brand in Italy
25th March 2020 - Market reports |
This report is one of a series of studies from our online survey carried out in February 2020. It explores Italian consumer e-liquid preferences, choices and behaviours based on a sample of over 500 respondents
Consumer survey report: vaping population growth slows in Italy
19th March 2020 - Market reports |
This report is focused on general characteristics, patterns and attitudes of Italian vapers. It is based on an online survey carried out in February 2020 with the help of industry players, specialist forums, blogs, magazines and vaping associations
DIY e-liquid users in Russia
17th March 2020 - Charts and infographics |
What motivates consumers to use DIY e-liquids? ECigIntelligence did a survey with DIY e-liquid users in Russia which has highlighted the most important and least important factors motivating their e-liquid choice as presented in this graphic. The full analytical market report further reveals the most used e-liquid formats, top brands, consumer spending, habits, product preferences and purchase channels.
Consumer survey report: brand prevalence differs across channels in the UK
11th March 2020 - Market reports |
ECigIntelligence collected responses from 481 e-cig users who use open system e-cigarettes in the UK, with the aim to better understand what types of device they use, brand, nicotine strength, where they buy their e-liquid and what their spend is
Consumer survey report: UK closed system users prefer fruit flavour
6th March 2020 - Market reports |
ECigIntelligence collected responses from over 500 e-cig users who use pre-filled e-cigarettes (closed system) in the UK with the aim of better understanding what types of device they use, brand, nicotine strength and what they spend
Nicotine salts becoming popular: Russia market report
4th February 2020 - Market reports |
The market report on Russia explores consumer e-liquid preferences, choices and behaviours based on our consumer survey conducted between November and December 2019
Slowdown of new e-cig users: Russia market report
20th January 2020 - Market reports |
This report is one of a series of studies that deals with e-cigarette users’ product choices and behaviour, specifically focusing on general patterns of e-cigarette consumption and attitudes of Russian users towards vaping
Hardware usage patterns: Russia market report
20th January 2020 - Market reports |
This report is one of a series of studies which deals with e-cigarette users’ product choices and behaviours, specifically focusing on hardware usage patterns of Russian e-cigarette users
Marijuana vaping growing far faster than nicotine vaping with US youth
19th December 2019 - Business briefing |
Marijuana vaping is growing much faster among US teens than nicotine vaping, according to research released by the National Institute of Drug Abuse (NIDA)
Juul is a favourite among Canadian consumers
29th November 2019 - Charts and infographics |
The ECigIntelligence consumer survey, analysing Canadian consumer flavour and brand preferences, has found that Juul is the most popular brand among the respondents. You can read the full report here. Original publication: 24th September 2019
Trends and future opportunities in seven Latin American markets
28th November 2019 - Market reports |
This report explores the e-cigarette landscape in seven different Latin American markets to identify current trends and future opportunities
Half of Welsh smokers who try to quit use e-cigarettes, survey reveals
20th November 2019 - Business briefing |
The 2018-19 National Survey for Wales on adult smoking and e-cigarette use shows that e-cigarettes are the most popular tool among Welsh adults to help them in quitting smoking
Experienced Canadian vapers prefer advanced devices
18th November 2019 - Charts and infographics |
As pre-filled e-cig users become more experienced with vaping, they tend to use more advanced devices and are less likely to use simpler ones. To view the results and analysis of the ECigIntelligence consumer survey of Canadian pre-filled e-cigarette users, the in-depth consumer survey for Canada. Original publication: 10th September 2019
Consumer trends are constantly changing and the vaping industry is no exception. As a relatively new market sector, it’s still developing and even more subject to change than more mature industries.
Recently it has been shaped by the impact of the EVALI outbreaks in the US and the impacts of this health scare have rippled out beyond the US and been felt in key e-cigarette markets all over the world.
This was followed by Covid-19, which reshaped consumers’ buying patterns in a major way, impacting retail outlets and online vape stores on a global scale.
Despite these challenges, there still remains a hardcore of e-cigarette consumers and it’s inevitable that more consumers will move away from smoking to join them in future. What hardware and flavours will they be buying in future? And where will they buy them from? We’ll keep you posted.