All of our independently researched analysis of consumers’ preferences and behaviour can be accessed from this page. The ECigIntelligence Consumers Hub is the home of all of our market reports, surveys, data, briefings and infographics that provide insight into vaping markets all over the world.

Find out which devices are preferred in different countries, which brands and flavours are leading market growth and which market drivers are shaping the future of vaping.

Consumer survey: US flavour report

23rd April 2020 - Market reports |

This report, the first of a series of studies of current topics in the vaping world, looks at flavour preferences of open system users and what consumers will do if their favourite flavours are banned

DIY e-liquid users in Russia

17th March 2020 - Charts and infographics |

What motivates consumers to use DIY e-liquids? ECigIntelligence did a survey with DIY e-liquid users in Russia which has highlighted the most important and least important factors motivating their e-liquid choice as presented in this graphic. The full analytical market report further reveals the most used e-liquid formats, top brands, consumer spending, habits, product preferences and purchase channels.

Experienced Canadian vapers prefer advanced devices

18th November 2019 - Charts and infographics |

As pre-filled e-cig users become more experienced with vaping, they tend to use more advanced devices and are less likely to use simpler ones. To view the results and analysis of the ECigIntelligence consumer survey of Canadian pre-filled e-cigarette users, the in-depth consumer survey for Canada. Original publication: 10th September 2019

Consumer trends are constantly changing and the vaping industry is no exception. As a relatively new market sector, it’s still developing and even more subject to change than more mature industries.

Recently it has been shaped by the impact of the EVALI outbreaks in the US and the impacts of this health scare have rippled out beyond the US and been felt in key e-cigarette markets all over the world.

This was followed by Covid-19, which reshaped consumers’ buying patterns in a major way, impacting retail outlets and online vape stores on a global scale.

Despite these challenges, there still remains a hardcore of e-cigarette consumers and it’s inevitable that more consumers will move away from smoking to join them in future. What hardware and flavours will they be buying in future? And where will they buy them from? We’ll keep you posted.