Regulatory and market intelligence for the e-cigarette sector
All of our independently researched analysis of consumers’ preferences and behaviour can be accessed from this page. The ECigIntelligence Consumers Hub is the home of all of our market reports, surveys, data, briefings and infographics that provide insight into vaping markets all over the world.
Find out which devices are preferred in different countries, which brands and flavours are leading market growth and which market drivers are shaping the future of vaping.
A group of US academics and scientists joined forces to explore how anti-vaping public service announcements (PSAs) impacted 21-to-30-year-olds who were either smokers or dual users of both e-cigarettes and tobacco
Despite negative publicity on a national TV show and static numbers of vapers, the market for e-cigarettes continues to grow in China as consumer preferences change. ECigIntelligence investigates in its latest market report
This report explores consumer e-liquid preferences, choices and behaviours based on our consumer survey conducted in December 2018. As the respondents were members of the Consumer Advocates for Smoke-free Alternatives Association (CASAA), we believe most respondents were interested in the vaping sector and would potentially have higher levels of consumption
In our latest look at the Greek market, we find Greek vapers prefer open system devices, the offline channel currently generates more sales and electronic cigarettes are now more widely available compared to previous years
In our latest look at the Russian market we can see that most purchases of hardware were made in vape stores, the average spend on hardware was higher offline, advanced systems remain the most used form factor and choices of hardware brands are more fragmented than a year ago
In our latest conversations with French e-cig users we find that vape stores are the main channel for e-liquids, while hardware is generally purchased online. Respondents also remain very critical of the tobacconist channel
An ECigIntelligence-conducted a focus group with eight Greek IQOS users. We found that health was given as the main motivation to start using IQOS, while friends were the main influence. All of the participants said they would recommend IQOS ahead of vaping
In this report we compares data on six countries – the UK, France, Italy, the US, Russia, and Germany – to identify factors that impact consumer choice when switching to vaping, including the range of products available, distribution coverage, and affordability
Our latest survey of Italian vape stores breaks down numbers of customers and their expenditure into new and habitual users, notes regional variations and differencesn between high and low footfall areas
We carried out a survey and analysed the hardware choice of more than 4000 vapers in America. We found 35% of respondents generally only buy their device in vape stores and Smok is the dominant leader by volume sales
This first in a series of studies of vaping behaviour is based on a survey of over 7000 open system device users and identifies consumer segments based on vaping experience, device types, and actual and expected changes in consumption
Our survey of German vapers’ behaviour and attitudes finds flavour and confidence in the manufacturer are key when choosing e-liquids, while ease of use and customisation options are the prime aspects of hardware
Consumer trends are constantly changing and the vaping industry is no exception. As a relatively new market sector, it’s still developing and even more subject to change than more mature industries.
Recently it has been shaped by the impact of the EVALI outbreaks in the US and the impacts of this health scare have rippled out beyond the US and been felt in key e-cigarette markets all over the world.
This was followed by Covid-19, which reshaped consumers’ buying patterns in a major way, impacting retail outlets and online vape stores on a global scale.
Despite these challenges, there still remains a hardcore of e-cigarette consumers and it’s inevitable that more consumers will move away from smoking to join them in future. What hardware and flavours will they be buying in future? And where will they buy them from? We’ll keep you posted.