Covid-19 has made life very difficult for retail businesses in general but what impact has the pandemic had on the market for e-cigarettes?

All of our independently researched analysis of how Covid-19 has impacted the vaping industry can be accessed from this section. From breaking news on regulatory developments and business issues to our in-house experts’ post-pandemic market forecasts – it’s all here.

Poor reporting, not COVID, was biggest threat to vape stores in 2020

30th November 2020 - Press releases |

FOR IMMEDIATE RELEASE Inaccurate reporting hurt businesses more than pandemic did, say US vape stores Survey reveals that hysteria over lung disease was the biggest factor in declining sales US vape stores have had a bad 2020, but the coronavirus pandemic wasn’t the main reason. Instead, widely publicized cases of lung disease in young people […]

COVID-19 online markets tracker

14th August 2020 - Databases |

This interactive tracking tool presents online traffic changes in the vape retail sector across 32 countries, including analysis of total online traffic evolution per country, total regional online traffic by retailer type, and changes in domestic traffic.

Covid-19 has had a major impact on the e-cigarette market, reshaping consumers’ buying patterns and changing the fortunes of retail outlets and online vape stores around the globe, some for the better, some for the worse.

Even if the ultimate impact on how market growth will be affected by the pandemic is yet to be determined, we assume that consumption patterns will change, new users’ uptake will slow down, and the whole situation will also speed up other buying behaviour and patterns that our analysts have detected, such as discount brands becoming more popular.

Despite these challenges, there remains a hardcore of vape consumers and the sector is resilient in a rapidly changing market.

Stay up to date with developments on this page, from the latest news to our ongoing archive of regulatory responses to the Covid-19 crisis around the world.