Heated tobacco

Switzerland’s leading heated tobacco brands

28th January 2020 - Infographics |

ECigIntelligence analysis identifies the most sold heated tobacco consumable, which is consistent with online trends showing the brands garnering the most interest. For more insights including forecasts, market shares and retailer survey analysis, see the full Switzerland market report here.

IQOS more familiar in Canada than US

4th December 2019 - Infographics |

The ECigIntelligence consumer survey has highlighted that there is a significantly higher percentage of Canadians that have tried iQOS compared to US respondents. This is probably because IQOS was not launched in the US at the time of data collection. See our full comparison of the heated tobacco consumer preferences in the US and Canada here.

IQOS growth slows as market matures

2nd December 2019 - Infographics |

After the 2014 launch of IQOS in Japan, its market share grew rapidly but now sees a slower growth rate due to a mature heated tobacco market and more competition. To see the in-depth analysis of iQOS, see our market report here. Original publication: 14th November 2019