Market Research

Nicotine products on the horizon as Norway eases in TPD rules

30th September 2017 - Market reports |

The EU’s Tobacco Product Directive (TPD) has not yet been fully adopted in Norway. It is anticipated that the sale and manufacture of nicotine containing e-cigarettes and e-liquids will be allowed in the first half of 2018. They are currently banned except for personal import. Online remains the main distribution channel, with foreign online companies having a significant presence.

Finland: market grows despite strict regulation

22nd September 2017 - Market reports |

The EU’s Tobacco Products Directive (TPD) was transposed in Finland the form of the Tobacco Act, which made Finland one of the EU’s most strictly regulated countries. Market growth of 40% throughout 2016–2017 was mainly determined by increased numbers of vapers (+16%), growth of the share of daily users (30% in 2017 compared with 14% in 2016), plus an overall price increase in most e-cigarette categories.

Physical stores remain focus of vape chains in France

20th September 2017 - Market reports |

in our latest look at the French market, we see that all the studied vape store chains are at least partially using a franchise business model. Our franchising conditions’ analysis revealed the Jwell chain has the most attractive franchise conditions, while Clopinette had the strictest. All the vape stores have an online retail presence; however, their focus is on their physical stores.

Italy: vape store geographical breakdown and analysis

15th September 2017 - Market reports |

Our research on Italian e-cig retailers has revealed that the region around Rome is Italy’s most developed vape store market, with more than four times as many vape stores per inhabitant than the lowest-density areas. There may be scope for growth in Milan and Naples, given these cities have around half the vape store density of Rome.

The vape store market is dominated by the leading vape store chains in the northeastern region. Elsewhere, stores are predominantly independently owned/branded. There is very little crossover between the online and vape store distribution channels.

Poland: the vape store chains

4th September 2017 - Market reports |

ECigIntelligence examines the leading bricks-and-mortar vape chains in Poland and finds that BAT’s eSmokingWorld leads the way, with more than 800 stores across the country

Portugal market adapting to new regulations and lower tax

30th August 2017 - Market reports |

After the fall of the market size due the e-liquid tax, it seems both companies and vapers have now adapted to the new regulation. As the market starts to grow again, we find advance modular systems have a high prevalence. With distance sales forbidden, Portugal stores have adapted the same strategy as companies in Belgium and Austria: the catalogue is online but there is no delivery.

Bulgaria: scope for further development

18th August 2017 - Market reports |

The Bulgarian e-cig market is currently worth BGN78m ($47m in 2017), with 200,000 vapers. Almost one in 20 Bulgarians regularly uses e-cigarettes – nearly half because they can vape in places where smoking is banned. The online channel is undeveloped and most sales are offline. However, we believe there is scope for the market to develop further.

New bill signals fresh approach to Canada’s e-cig market

16th August 2017 - Market reports |

        Executive summary   Canada has an active e-cigarette market despite widespread confusion over the legal status of the products. There are still no federal laws related to e-cigarettes; however, Bill S-5, if approved, will become the first federal law on vapour products, unifying the current diverse regulatory framework, establishing a new approach to vaping products’ manufacturing, » Continue Reading.

E-cig market grows in Czech Republic, fuelled by tobacco regs

9th August 2017 - Market reports |

In this August 2017 look at the Czech Republic, we find that the relatively mild regulation of e-cigarettes is apparently fuelling further growth in the sector. The Czech e-cigarette market is also geared more towards open systems, with closed systems being mainly available offline. About half of all e-cigarette sales go through online channel.

Florida’s vape stores: which locations are favoured?

3rd August 2017 - Market reports |

Our latest look at the Florida e-cig market investigates how vape stores are geographically located and how this distribution is related to the geographical concentration of tobacco stores. We also look at how much of a correlation there is between vape store concentration and the demographic characteristics of cities, such as population, education levels and household income. We identified and verified 477 vape stores and acquired a list of 5738 tobacco retail stores.

Italy: top five online retailers keep a stable leadership position

26th July 2017 - Market reports |

In our latest look at the Italian market, we find that online remains an important channel in2017, with a significant increase in traffic over 2016 reflecting increased e-cig usage during this period. The top 10 performers have stable ranking, while the rest sees fluctuation of ranking based on historical data. Italy’s leading online retailers have increased their traffic compared to the French marke,t but still have a less traffic than the UK market.

Industry expecting growth of undeveloped Serbia market

25th July 2017 - Market reports |

In this July 2017 report we find that the Serbian e-cigarette market is rather undeveloped, but along with the local industry we expect growth. Electronic cigarettes are only partially regulated, with an advertisement ban and excise duty on e-liquids both with and without nicotine. However, EU accession may bring about new regulation.

Double-digit growth in Germany vape stores

25th July 2017 - Market reports |

We identified 700 vape stores in Germany, but there could well be a further 300, once those without an online presence have been taken into account. This report is accurate representation of the distribution pattern, according to population size and square kilometres. Population size turned out to be the biggest determinant of the number of vape stores. We’ve also identified the five largest vape store chains in Germany, according to the number of points of sale.

Revenue driven by physical stores in Greece

10th July 2017 - Market reports |

This ECigIntelligence survey took place between April and June 2017. We found there are around 500 specialised vape stores at this moment in Greece, averaging a monthly revenue of around €10,000, of which 70% was reported to come from physical stores. Sales of e-liquid generated around 60% of revenue.