Information on Market Research for the E-Cigarette sector

Few UK consumers believe e-cigs lead to a tobacco habit

1st March 2014 - News analysis |

E-cigs do not generally act as a gateway to smoking, according to British smokers and ex-smokers surveyed by Mintel for its new “Smoking Cessation and E-cigarettes” report.

Young French people try e-cigs, while older ones stick with them

28th February 2014 - News analysis |

Experimentation with e-cigarettes and long-term use are the activities of very different groups, a new French study suggests.

E-cigarettes are fastest-growing category for convenience stores

15th February 2014 - News analysis |

E-cigarettes represent one of the biggest growth opportunities for convenience store retailers in the U.S., a new study suggests.

Vaping acceptable in some public places, say U.S. consumers

15th February 2014 - News analysis |

Only one in four Americans would object to someone using an e-cigarette close by them, according to new research.

Consumers care about products, not laws, study finds

6th February 2014 - News analysis |

Consumers are more interested in the benefits of e-cigarettes than the politics surrounding them, but the overall e-cigarette concept may have caught imaginations more strongly than individual brands, a new social media study suggests.