Marketing and Retailing

Ready-to-use e-liquid most popular: US survey report

2nd May 2019 - Market reports , Topic market reports |

This report explores consumer e-liquid preferences, choices and behaviours based on our consumer survey conducted in December 2018. As the respondents were members of the Consumer Advocates for Smoke-free Alternatives Association (CASAA), we believe most respondents were interested in the vaping sector and would potentially have higher levels of consumption

JT shows two new higher-temp HnB devices for Japan

21st January 2019 - News analysis |

Japan Tobacco (JT) is launching two new heat-not-burn (HnB) devices in the Japanese market on 29th January as it tries to catch up with Philip Morris International (PMI)’s IQOS and British American Tobacco (BAT)’s Glo in its home territory.
The new devices will heat tobacco to higher temperatures than JT’s existing Ploom Tech, delivering stronger tastes, something consumers have called for, according to a company spokesperson.

BAT announces two new e-cig models with new blade technology

28th December 2018 - News analysis |

British American Tobacco (BAT) has announced the launch of two new models of electronic cigarette that will be added to the company’s vaping portfolio.
The devices, called iSwitch and iSwitch Maxx, are the first to use efficient puretech blade technology, rather than the traditional coil and wick heating system.

India aims to ramp up Information Technology Act to block e-cig promotion

27th December 2018 - News analysis |

New changes to the Information Technology Act aim to block any information on the internet promoting e-cigarettes to residents of India.
This week, the Ministry of Electronics and Information Technology (MeitY) proposed an amendment to the Draft of the Information Technology Intermediary Guidelines Rules, which obliges any intermediary or internet-based service provider to inform users not to “host, display, upload, modify, publish, transmit, update or share any information that (…) threatens public health or safety; promotion of cigarettes or any other tobacco products or consumption of intoxicant including alcohol and Electronic Nicotine Delivery System (ENDS).”