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Marketing and Retailing

UK ad body upholds Vype website complaints

19th October 2018 - Marketing & retailing , News analysis |

A new ruling by the UK’s advertising complaints body highlights the risks that e-cigarette websites can run if their text is deemed promotional.
A complaint to the Advertising Standards Authority (ASA) challenged 20 separate statements and phrases on the Govype.com site operated by Nicoventures, a British American Tobacco (BAT) subsidiary, for its Vype e-cigarette.

How every picture can tell a story

17th September 2018 - Marketing & retailing |

During the course of the detailed research that goes into both ECigIntelligence’s Market Reports and Regulatory Reports, a lot of images are gathered and collected — and not all of them can make it into the relevant published article. But such pictures can tell their own tale — illustrating how products are marketed and displayed in different territories, helping manufacturers » Continue Reading.