Topics: Marketing and Retailing

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In depth: how e-cig brands can succeed in mainstream retail

8th January 2015 - Market reports |

Europe
France
North America
United Kingdom
United States
Marketing and Retailing
Market reports

The e-cig industry is still developing offline, which gives smaller brands a chance to make their mark in supermarkets and other mainstream retail outlets across the UK, the U.S. and elsewhere. But what’s the best way to approach the retailers?

Data in depth: Canadian e-cig brands and pricing analysis

6th January 2015 - Pricing trackers |

Canada
North America
Companies
Market Research
Marketing and Retailing
Pricing trackers

Download a spreadsheet containing: top Canadian online brands • Website traffic rankings • prices for cigalike starter kits and cartridges • prices for disposables • prices for tank starter kits, clearomisers and e-liquid.

Data in depth: German e-cig brands and pricing analysis

6th January 2015 - Pricing trackers |

Europe
Germany
Companies
Market Research
Marketing and Retailing
Pricing trackers

Download a spreadsheet containing: top German online brands • Website traffic rankings • prices for cigalike starter kits, cartridges, and disposables • prices for tank starter kits, clearomisers and e-liquid.

In depth: the e-cig industry’s strengths and weaknesses

24th December 2014 - Business briefing , Market reports |

Africa
Asia
Australasia
Canada
China
India
North America
South America
United States
World
Companies
Marketing and Retailing
Policy and Politics
Technology and Innovation
Business briefing
Market reports

The e-cig industry is driven by rapidly growing consumer demand, splintered by diverse technologies, threatened by regulation, and niggled at by medical doubts. So the team at ECigIntelligence has drafted a SWOT analysis for the industry as a whole.

In depth: Italian e-cig market and regulation, December 2014

19th December 2014 - Market reports |

EU
Europe
Italy
Companies
Market Research
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Technology and Innovation
Market reports

Market analysis • Market size • Consumption patterns • Pricing and spend • Sales, distribution and marketing • Raw materials and manufacturing • PMI and iQOS in Italy • Regulatory analysis • Introduction • Labelling and packaging • Age restrictions • Advertising and marketing • Tax • The EU Tobacco Products Directive (TPD)

In depth: e-cig market and law in Australia and New Zealand

18th December 2014 - Market reports |

Australasia
Australia
New Zealand
Market Research
Marketing and Retailing
Regulation and Legislation
Market reports

Market analysis • Market size • Consumption patterns • Pricing and spend • Sales, distribution and marketing • Brands • Regulatory analysis • Australia: national regulation • Australia: the Therapeutic Goods Administration • Australia: personal imports • Australia: state and territory regulation • Australia: taxation • Australia: the future of e-cig regulation • New Zealand: national regulation • New Zealand: medical regulation • New Zealand: regulatory forecast • Appendix 1: importation into Australia • Appendix 2: New Zealand Medicines Act 1981

In depth: e-cigs in the Nordics – market and regulatory analysis

11th December 2014 - Market reports |

Denmark
EU
Europe
Finland
Norway
Sweden
Companies
Market Research
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Market reports

Market analysis • Market size • Market background • Consumption patterns • Pricing and spend • Sales, distribution and marketing • Raw materials and manufacturing • Snus • Regulatory analysis • Regulation in Denmark • Regulation in Finland • Regulation in Norway • Regulation in Sweden

Tanks, politics, and “5% risk”: the stories you shouldn’t miss

29th November 2014 - Business briefing , Regulatory briefing |

Africa
Asia
Australasia
EU
Europe
North America
Russia
South America
United Kingdom
United States
World
Companies
Marketing and Retailing
Policy and Politics
Public Health and Medicine
Regulation and Legislation
Technology and Innovation
Business briefing
Regulatory briefing

Some recent developments in the e-cig world will likely have an impact long after the more transient triumphs and tussles are forgotten.

In depth: California e-cig regulation, November 2014

15th November 2014 - Regulatory briefing |

California
North America
United States
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Regulatory briefing

The matrix of authority • State government regulation • Local government regulation • Regulation by quasi-governmental institutions • Regulatory trends • Appendix 1: state law, consumer protection law and licensing law • Appendix 2: notable lawsuits – Smoking Everywhere and Sottera

Regulation and manufacturing highlighted at European events

10th November 2014 - Business briefing , Regulatory briefing |

EU
Europe
Germany
United Kingdom
Companies
Market Research
Marketing and Retailing
Policy and Politics
Public Health and Medicine
Technology and Innovation
Business briefing
Regulatory briefing

When policy-makers, scientists and health professionals gather in the august halls of London’s Royal Society for the E-Cigarette Summit this Thursday, it will be just the start of a busy conference season in Europe.

In depth: Canada regulatory and legal analysis, October 2014

4th November 2014 - Market reports |

Canada
North America
Marketing and Retailing
Policy and Politics
Public Health and Medicine
Regulation and Legislation
Market reports

The multi-layered regulatory framework • Tobacco regulation – the multi-layered model in action • No federal regulation of e-cigarettes • The role of Health Canada • Provincial regulation • Municipal regulation • Trade associations and industry standards • Appendix 1: provincial and territorial tobacco regulation in Canada • Appendix 2: market authorisation in Canada

Altria flexes its retail muscle, plans more Nu Mark products

30th October 2014 - Business briefing |

North America
United States
Companies
Marketing and Retailing
Technology and Innovation
Business briefing

Marlboro maker Altria has pushed out its MarkTen e-cig to nearly 80,000 U.S. stores, with more due to start stocking the product soon, and is working with retailers to get maximum exposure on their shelves.

In depth: France regulatory and legal update, October 2014

29th October 2014 - Regulatory reports |

EU
Europe
France
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Regulatory reports

Current regulatory framework • French courts and their precedents • Recent French regulatory initiatives • Implementation of TPD article 20 • Trade and consumer associations, case law and regulation

In depth: e-cigs in the UK – market and regulatory analysis

26th October 2014 - Regulatory reports |

EU
Europe
United Kingdom
Companies
Market Research
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Regulatory reports

A comprehensive survey of the UK e-cigarette market and regulation, including: Market size: estimates and methodology; model assumptions; industry estimates • Consumption patterns: number of e-cigarette users in the UK; comparisons with usage data from outside UK; overview of usage data: “ever” users; tank usage; cigalike usage • Pricing and spend: online pricing; e-liquids; cigalikes; tank systems • Sales, distribution and marketing: online; offline; marketing; medical licensing for e-cigs • Brand ownership and M&A: different blends of acquisition and development; cigalikes • Raw materials and manufacturing • Current regulatory landscape • Advertising: regulatory control; advertising restrictions; the new CAP and BCAP rules; existing advertising restrictions; enforcement of advertising rules • TPD transposition: pre-transposition challenges to the TPD; transposition timeline; significant new rules for e-cigarettes: ECITA and the BSI e-cigarette standards; possible impacts of Totally Wicked’s challenge on article 20 and e-cigarette regulation; overview of ECITA proposal • Medical licensing: marketing authorisation costs for medically licensed e-cigarette product in the UK; manufacturer/import authorisation; pharmacovigilance; wholesale • Existing legislation governing manufacture, import and sale of e-cigarettes in the UK • TPD implementation: the process of implementing EU directives in the UK; the transposition process.

Data in depth: UK e-cig brands, products, pricing analysis

26th October 2014 - Pricing trackers |

Europe
United Kingdom
Companies
Marketing and Retailing
Pricing trackers

Download a spreadsheet containing product and online ranking data for 30 UK e-cigarette brands and suppliers – plus pricing analysis for cigalikes, disposables, tank starter kits, e-liquids, and clearomisers; analysis of availability through major retailers; and details of manufacturing claims.

In depth: e-cig advertising rules in Britain and France compared

24th October 2014 - Regulatory reports |

EU
Europe
France
United Kingdom
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Regulatory reports

Regulatory control of advertising in the UK • Existing UK advertising restrictions • The New UK Rules • Non-statutory regulation of e-cigarette advertising in France • The two regimes: few similarities

Good COP, bad COP? WHO FCTC urges ad ban, more research

19th October 2014 - Business briefing , Regulatory briefing |

World
Marketing and Retailing
Policy and Politics
Public Health and Medicine
Regulation and Legislation
Business briefing
Regulatory briefing

The final recommendations of the World Health Organization (WHO) on e-cigarettes allow for a wide range of regulatory regimes but single out advertising as a prime candidate for controls, as expected, as well as hinting at the need for public place usage restrictions.

In depth: why the FDA treats vitamins easier than e-cigs

15th October 2014 - Market reports |

North America
United States
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Market reports

Heavy-handed regulations for e-cigarettes • The DSHEA: a much lighter touch • Industry-friendly provisions for dietary supplements • Resisting tighter regulation for dietary supplements

Field of dreams - Kevin Howard

If you build loyalty, vapers will come, says ad industry

3rd October 2014 - Business briefing |

EU
Europe
United Kingdom
Marketing and Retailing
Business briefing

          Engagement and loyalty-building with individual consumers will grow increasingly important for e-cigarette brands in Europe, according to industry experts. But will forthcoming regulation allow it to happen in the easiest place – online – or will it force brands to rely on establishing connections with their customers through retail stores? […]

France plans public vaping ban, but goes harder on tobacco

26th September 2014 - Regulatory briefing |

EU
Europe
France
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Regulatory briefing

France’s health minister yesterday presented her long-awaited proposals on smoking and vaping to the cabinet, going easier on e-cigs than on tobacco but still introducing a public place ban and advertising restrictions.

American eagle - Pete Markham 300x180

In depth: e-cigs in the U.S. – market and regulatory analysis

24th September 2014 - Regulatory reports |

California
North America
United States
Companies
Market Research
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Regulatory reports

A comprehensive survey of the U.S. e-cigarette market and regulation, including: Market size • Consumption patterns • Online pricing • Distribution • Raw material supply • E-cigarette usage surveys • Current U.S. e-cigarette regulation • The future of e-cigarette regulation in the United States • Potential challenges to the deeming regulations • Taxation of e-cigs • State and local government regulation case study – California • Public place restrictions by state and local governments • Challenging the deeming regulations – precedents • The FDA regulatory process • The role and influence of trade and consumer associations

In depth: Spain’s national regulations – and its next steps

22nd September 2014 - Market reports , Regulatory reports |

Europe
Spain
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Market reports
Regulatory reports

Regulatory landscape: from regional to uniform regulation • Current regulatory framework • Comparison with tobacco regulation • Public use restrictions • Age restrictions • Packaging and point-of-sale requirements • Advertising restrictions • Medical claims • Enforcement • Case law • The missing pieces from the TPD jigsaw • The decreto ley option