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Technology and Innovation

Japan takes the lead – but is heated tobacco equally hot everywhere?

10th November 2017 - Market reports , Topic market reports |

Web traffic has a strong correlation to sales and sales growth of the consummables inside heated tobacco products. The analysis of web traffic data therefore gives us a good indication of the direction of movement of the category and the likely growth going forwards. This report aims to gauge the success of heated tobacco products by analysing traffic to the manufacturers’ websites.

PMI bids to gain first ever FDA modified-risk approval for iQOS

6th December 2016 - News analysis |

Philip Morris International (PMI) this week submitted its iQOS technology for approval as a reduced-risk product by the U.S. Food and Drug Administration (FDA), a strategy which if successful would provide a tremendous boost to the credibility of heat-not-burn and perhaps pave the way for PMI’s partner Altria to dominate that market in the United States.