LATEST ALERTS
Imperial Tobacco’s lawsuit in a California state court against alleged infringers of its patents on e-cigarette technology is a gamble without guaranteed success, but could still drag the sector into an intellectual-property war, according to experts.
The U.S. Food and Drug Administration’s Center for Tobacco Products last week issued its first ban on tobacco products, which were added to its remit by the Family Smoking Prevention and Tobacco Control Act of 2009.
What e-cigarettes can and can’t do, compared to tobacco cigarettes, is a subject of fierce and continuing debate. One difference, however, is clear: no tobacco product can double as a microphone for a mobile phone or a speaker for a personal music player, as the latest e-cig from Dutch manufacturer Supersmoker can.
Altria, the parent company of Marlboro maker Philip Morris, plans to take its MarkTen e-cigarette national in the U.S. this year.
The debut today of TV commercials for the Vype e-cigarette from British American Tobacco/Nicoventures is likely to focus attention on the regulation of e-cig advertising.
U.S. e-cigarette makers Victory Electronic Cigarettes and FIN Branding Group are to merge in an apparent attempt to create a firm that can compete at the retail checkout with the established tobacco companies, both at home and internationally.
U.S. tobacco giant Lorillard is to launch its Blu e-cigarette brand in the UK following the acquisition last autumn of British e-cig firm Skycig.
Lorillard’s Blu e-cigarette now accounts for more than three percent of the tobacco giant’s entire business, and the brand is heading for a 50 percent share of the U.S. market.
Consumers are more interested in the benefits of e-cigarettes than the politics surrounding them, but the overall e-cigarette concept may have caught imaginations more strongly than individual brands, a new social media study suggests.
The parent company of Marlboro maker Philip Morris says it will gain expertise in the e-cigarette market as well as retailer and customer relationships from its $130m takeover of Green Smoke.
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